Experience across a wide range of categories within the greetings sector, ongoing analysis and reviews resulted in focused development to revive increase sales on successful lines. Creation of collections to specific client briefs, from budget to premium to give a full customer offer. Trend and market awareness to build new formats and colour combinations.  Artist collaborations with smaller brands to develop bespoke range suitable for a wider retail offer. 

Working with a number of premium brands under license, including Designers Guild and V&A on their greeting card collection. 

Liaising with charities on collections for Christmas packs and everyday lines. 

Walk the Walk was founded in 1996 when 13 women, including myself power walked the New York City marathon in their bras to raise money and awareness for breast cancer.24 years later we have raised over £100 million for vital breast cancer causes. I continue to develop and support this very worthwhile cause both by participating in events and working on their brand, including illustration work for cards, merchandise and special projects. 

From working on large scale promotional exhibitions at Boots and Paper Rose to small scale showcase events, the main objectives always being visual impact and simplicity of use.The most recent display for Paper Rose was created in 2018 and designed to double as main product display at head office and then travel to major trade shows. This fulfilled the low budget, bespoke and environmentally sustainable brief that met the business objectives.